Imagine that you pour months of hard work and all your savings into building an app that’s supposed to attract thousands of happy users and fill your account with millions in revenue. It’s technically flawless, yet after launch, it’s empty. What went wrong? Most often, it’s creating something no one actually wants. But that doesn’t […]

Launching an app requires more than design and development. It demands creative, relentless promotion. Even brilliant ideas get lost in the noise of the app stores unless users know them, trust them, and spread the word. This mobile app marketing guide is a detailed roadmap that will show you how to get your app noticed, […]

More than half of all online purchases today happen on smartphones. For small and mid-sized online stores, that’s a big challenge: customers often forget about a shop after their first purchase, while acquiring a new customer is expensive. Without a constant presence on a user’s phone, it’s hard to build loyalty and recurring revenue. If […]

If your startup is building AI features or other cloud-hungry products, early cloud credits can save you months or even years of runway. But understanding programs from Google, AWS, Microsoft, and OVHcloud can be confusing. This guide breaks it down for founders: what each program offers, who qualifies, and smart ways to maximize approvals.  Quick […]

Planning to change a dev agency? It’s a decision that often raises concerns—especially when the project is already underway and the platform or application is running in a production environment. Nevertheless, many companies face this choice: both at an early stage and later, when the product needs further development and cooperation with the current team […]

Imagine you have a brilliant idea for an app that could take the market by storm – but as soon as you start initial conversations with dev agencies, you’re faced with estimates that vary by tens or even hundreds of thousands of euros. What’s more, instead of a concrete quote, you’re increasingly being offered product […]

Everyone is talking about self-hosted AI, and there’s a good reason for it. AI is everywhere—helping us write emails, answer questions, and even spot fraud. But lately, there’s a big conversation happening behind the scenes: Should companies trust their sensitive data to outside AI services, or should they run AI privately, on their own systems? […]

“Attention is the most valuable currency today”, as modern marketers emphasize. But how to grab your users’ attention in a world of hundreds of daily distractions? That’s where push notifications come in. They are a direct line to your customers, but using them effectively is both an art and a science. Let’s explore how push […]