Problems & costs

Your app is working properly. Users aren’t reporting any issues, you haven’t commissioned any new features, and the last time you asked someone to change the code was six months ago. And yet, every month, you receive an invoice for application maintenance. What exactly are you paying for if nothing is changing? The answer “maintenance” […]

Your application has a chatbot that talks to users. Or maybe it analyses images, generates descriptions, or helps create content. For the past two years, no one asked whether the user should know that they are using artificial intelligence. Now these questions are coming back more and more often. Has the AI Act been postponed? […]

Artificial intelligence is increasingly appearing in mobile and web applications. Just a few years ago, implementing AI in apps required building your own models, training them on massive datasets, and maintaining complex infrastructure. Today, it looks completely different. In most cases, AI features are created by integrating ready-made models available via APIs. This allows applications […]

When building a mobile app or a web platform, you face a big decision for the backend – the “brain” that handles data, server-side logic, and storage. Here you can choose between a ready-made service like Backend-as-a-Service (BaaS), or build your own custom backend. It is essentially a dilemma between cost vs freedom. Let’s compare […]

As a tester, I often hear the question: “Why do we need additional testing if everything already works?”The truth is that even the best-written code can contain defects that only reveal themselves in real-life usage — under higher traffic, on specific device configurations, or due to unusual user behavior. A single critical issue in payments, […]

Imagine that you pour months of hard work and all your savings into building an app that’s supposed to attract thousands of happy users and fill your account with millions in revenue. It’s technically flawless, yet after launch, it’s empty. What went wrong? Most often, it’s creating something no one actually wants. But that doesn’t […]

Launching an app requires more than design and development. It demands creative, relentless promotion. Even brilliant ideas get lost in the noise of the app stores unless users know them, trust them, and spread the word. This mobile app marketing guide is a detailed roadmap that will show you how to get your app noticed, […]

More than half of all online purchases today happen on smartphones. For small and mid-sized online stores, that’s a big challenge: customers often forget about a shop after their first purchase, while acquiring a new customer is expensive. Without a constant presence on a user’s phone, it’s hard to build loyalty and recurring revenue. If […]