All You Need to Know About Self-Hosted AI (With a Real Case Study)

AI robot standing in a server room that illustrates an article about self-hosted ai

Everyone is talking about self-hosted AI, and there’s a good reason for it. AI is everywhere—helping us write emails, answer questions, and even spot fraud. But lately, there’s a big conversation happening behind the scenes: Should companies trust their sensitive data to outside AI services, or should they run AI privately, on their own systems? Concerns about privacy, rising costs, and unpredictable AI “hallucinations” are making more businesses ask this question.

In this article, you’ll learn what self-hosted AI really means, why it matters, and how it works in the real world. We’ll share a true story of a company that made the switch, and give you a simple roadmap if you’re considering doing the same. And if you want expert help, mobitouch is here to guide you every step of the way.

What Is Self-Hosted AI? (And How Is It Different?)

Think of self-hosted AI like having your own coffee machine at the office instead of buying coffee from the shop every day. With “SaaS AI” (like ChatGPT), you send your questions and data to someone else’s computer. With self-hosted AI, you run the AI on your own computers—so your data never leaves your office.

Popular tools and models:

  • Open-source AI models like Llama, Gemma, Deepseek or Mistral (free to use and modify)
  • Simple apps (like DeepMain, Ollama or LM Studio) to run the UI for these models
  • Tools for the infrastructure level like DeepMain or Docker (think of them as easy ways to manage and organize your AI “machines”)

The Pros and Cons of Self-Hosted AI

Here’s a quick look at the upsides and downsides:

BenefitWhat it means
Data stays privateYour sensitive info never leaves your company
Lower long-term costsNo more “pay per question” fees
Faster answersNo waiting for the internet—AI runs locally
More control & flexibilityYou can tweak the AI to fit your exact needs
Trade-offWhat it means
Need for good computersPowerful hardware is often required (although smaller models are getting better to suit less powerful computers – even like laptops).
More setup workYou’ll need to install and maintain the system (at least initially)
Keeping up to dateYou’re responsible for updates and improvements

Real Case Study: How a Mid-Sized Accounting Firm Implemented a Hybrid Self-Hosted AI Stack

Client: Accounting Company — 10-person firm processing thousands of invoices and receipts every month for EU-based clients.

Challenge: No in-house GPU servers yet, but a strict GDPR posture: client documents must never be used to train external AI models.

1. Why a Hybrid Route?

  • Limited local hardware → couldn’t run high-quality OCR (Optical character recognition – roughly meaning reading the documents and extracting info) at scale.
  • Need for on-prem LLM reasoning → keep financial data off the cloud once text is extracted.
  • Future-proofing → system should fall back to fully local OCR the moment a stronger server arrives.

2. What Mobitouch Implemented

LayerSolutionNotes
OCRAzure AI Vision “Read 3.2” (EU West region) via private VNet endpointMicrosoft’s Cognitive Services provide a “data-non-retention & no-training” contract; payload encrypted in transit and deleted after processing.
LLM parsingGemma3 modelRuns locally on a single RTX 4090 24 GB workstation (also tested on Mac Studio).
Switchable OCR moduleAbstraction layer lets ops toggle between Azure Vision and Tesseract 5 or other local OCR, ready for future on-prem GPU
OrchestrationDeepMain and Main.Net framework

Mobitouch delivered the PoC (proof of concept) in 6 weeks. The firm now routes sensitive VAT data entirely on-prem after text extraction, satisfying auditors and cutting turnaround time by an order of magnitude.


How You Can Get Started (A Simple Roadmap)

  1. Figure out your needs:
    • What do you want AI to do? Answer customer questions? Process documents? Automate Invoices? Look at your internal processes to know what can be stream-lined.
  2. Pick the right AI model:
    • Start simple. There are free models that work great for many tasks. Using tools like DeepMain you can change models on the go and compare results from different models.
  3. Check your hardware:
    • You might need a more powerful computer than your everyday use. Mobitouch can help you assess this.
  4. Set it up:
    • Use easy tools to get the AI running. We can handle the technical details.
  5. Keep it safe and running smoothly:
    • Protect your data and monitor performance.
  6. Use cloud base models when you need it:
    •  Tools like DeepMain support hybrid approach and you can use API’s, eg. when you anonymize data locally. 

Want to see if self-hosted AI is right for you? Mobitouch offers free consultations and can walk you through every step.

contact us

Common Pitfalls (And How to Avoid Them)

  • Not having enough computer power: AI can be demanding—don’t underestimate what you’ll need.
  • Skipping the setup basics: Good planning prevents headaches later.
  • No backup plan: Always have a way to switch back to your old system if needed.

Checklist before you start:

  • Do you know what you want AI to do?
  • Do you have strong enough computers? OR your needs don’t require too much computation power?
  • Who will manage and update the system?
  • How will you keep your data safe?

What’s Next for Self-Hosted AI?

The future is bright: Soon, even smaller companies will run powerful AI right on their own laptops or office servers. New tools will make it easier to combine your private AI with cloud services for the best of both worlds. And with Mobitouch, you’ll always have a partner to help you stay ahead.

Ready to explore self-hosted AI for your business? Reach out to us for a free assessment or just to chat about your options.

let’s talk

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