In industries such as manufacturing and construction, relationships with contractors, construction teams, and installers play a key role. Investors typically base their purchasing decisions on their recommendations, making them a crucial element in the choice of a specific product brand. Reaching this target group, especially when selling through distributors, can be quite challenging. This is well understood by FAKRO, a leader in the production of roof windows, which has been running the “Program Fachowca” for 18 years, rewarding professionals for their engagement and loyalty.
In 2024, FAKRO took another step forward by introducing the digitization of its program. This resulted in the launch of the FAKRO CONNECT mobile application with a loyalty program, available on the App Store and Google Play. FAKRO decided to embrace modern trends, as a study conducted by Deloitte (“Consumer Signals” 2024) indicates that 97% of all Poles now own smartphones.
FAKRO aimed to create a tool that simplifies the work of roofers by providing them with access to key information about products, their installation, and various initiatives targeted at their professional group, such as loyalty programs and contests.
Is a mobile application with a loyalty program a new must-have in the construction sector, or is it merely an added value? It depends on how much influence professionals in a given niche have on purchasing decisions. Such applications can significantly enhance sales efficiency and accelerate company growth, as exemplified by FAKRO CONNECT.
In the following sections of the article, you will learn how mobile applications with loyalty programs perform in practice and help with development and strengthening market position.
How does FAKRO build loyalty among professionals with the help of a mobile application?
FAKRO, a leader in the production of roof windows, has decided to meet market expectations by introducing the FAKRO CONNECT application – a mobile tool with a loyalty program that transforms relationship management in the B2B sector. Traditional methods, such as cutting out codes from instructions and sending them by mail, have been replaced by digital processes. How does the FAKRO app work in practice, and what features does it offer?
Do you want to learn more about the details of the FAKRO CONNECT mobile application with a loyalty program?
See case study- Loyalty Program: Access to the latest version of the FAKRO Professional Program and easy point collection. By scanning QR codes and tracking their account status in real-time, professionals can directly exchange points for rewards within the app.
- Direct Contact: In the relevant section of the app, professionals have access to the current contact details of the technical advisor assigned to their region. This allows them to quickly and easily reach out to FAKRO representatives whenever needed. Technical support and answers to questions are just a tap away.
- Instant Access to Materials: Installation instructions and technical specifications are available in the app, eliminating the need for time-consuming searches.
- Latest News: Information about contests, training sessions, and industry events is always readily available in the app on our smartphones.
FAKRO CONNECT is designed to maximize the daily work efficiency of roofers and installers of FAKRO products while increasing their effectiveness and job satisfaction. With an intuitive interface and numerous functionalities, our users can easily and effectively communicate with us, earn rewards, and enjoy the benefits of the loyalty program. We are already planning its further development by listening to the needs and expectations of our Partners.
Sławomir Gawlik, Marketing Director at FAKRO (source: oknonet.pl)
Benefits of Implementing a Mobile Application for Professionals in the Construction Industry
Streamlining Communication with Construction Professionals
The mobile app allows for multi-level communication with the target group. From the news section to the ability to send push notifications, and a direct communication channel with advisors or technical representatives.
Automation of Loyalty Programs
In traditional loyalty programs, many processes—such as point registration, reward updates, and communication with partners—were done manually. Mobile applications enable the automation of these tasks. Users can check their point status, reward catalog, product availability, and place orders in real-time. This saves time and enhances user satisfaction, as they have quick access to key information. Eliminating manual processes also reduces the risk of errors and cuts costs.
Implementation of a Mobile Knowledge Base
Searching for needed instructional videos or technical specifications on a website can be challenging. Therefore, the mobile app is the ideal place to make these materials available so they are always at hand when needed.
Summary
The introduction of a mobile application with a loyalty program, such as FAKRO CONNECT, not only streamlines B2B relationship management in the construction industry but also contributes to increasing the effectiveness of marketing and sales efforts. Digitizing loyalty programs is a crucial step towards a new approach to managing relationships with business partners, and FAKRO’s example demonstrates how effectively this can be achieved.
