Oryva

“Creating a good website requires time, money, and know-how – things a small company rarely has.” That insight is the founding premise of ORYVA: a platform that helps small and medium businesses establish a professional online presence quickly and affordably, powered by AI.

• Web Development
• AI Integration

The platform needed to solve two connected problems.

First, a way to generate custom, ready-to-deploy websites that are visually distinctive, fully responsive, and optimized for both SEO and local search, without requiring any technical input from the business owner.

Second, a way for the ORYVA team to proactively find businesses that would benefit from their services, assess their potential, and reach out with a personalized offer.

Both tools required a command center: a place to configure and integrate AI models, define generation rules, set token limits, and keep the whole system running predictably at scale.

ORYVA is live. Local businesses can visit oryva.pl, describe their business in two minutes, and receive a personalized, clickable website preview the same day, for free. If it works for them, they pay a set fee for a complete, deployed website: responsive, SEO-ready, with Google Analytics, a contact form, and a round of revisions included.

To make this possible, we built two AI-powered tools for ORYVA.

The website builder is the engine behind ORYVA’s seemingly simple promise: “a custom website for your business.” Because every business has its own character and needs its own look, the AI generation process is built around carefully crafted instructions across four dimensions:

➔ Brand voice and copy – generating original content for each business, including positioning, audience description, and brand identity, drawn from real data rather than generic templates

➔ Visual identity – defining the look and feel of each site: typography choices, colour palette, section variants, and design adjustments that ensure the result feels tailored and unique

➔ UX and responsiveness – applying web design best practices to structure and layout, with full mobile optimization built in

➔ SEO and local search – every site is findable, with proper metadata, structured content, and geo-targeting baked into the output.

The prospecting tool means ORYVA doesn’t have to wait for businesses to realize they need help. Thanks to Scrapify integration, the platform enables the team to proactively identify and reach potential clients through:

➔ Location-based search – finding businesses by city, radius, and industry, with filtering to narrow results to the most relevant prospects

➔ Automated scoring – an algorithm that evaluates each business’s current online presence: whether a website exists, how up to date it is, SSL status, responsiveness, and Google review quality, then ranks prospects by how much they stand to gain from ORYVA’s services

➔ Personalized outreach drafts tailored to each business.

The platform gained traction quickly. Among the first businesses to go live through ORYVA were a Warsaw tennis community and a beauty salon – both now live and running on sites built and deployed entirely through the platform.

For a market full of businesses that have been putting off their website for years, ORYVA finally makes the decision easy. Whether it’s a floral shop, a sports centre, or a travel consultancy, ORYVA handles the online presence so the business owner can focus on what they actually do, with no WordPress, no AI tools, nor coding required.